RED TAG PROJECT

    ist eine revolutionäre Plattform, auf der einflussreiche und gefragte Designer die Aushängeprodukte von Diesel mit ihrer eigenen Ästhetik und kreativen Empfindung neu interpretieren.
    Jeder Designer entwirft Diesel in einmaligen, exklusiven Kapsel-Kollektionen auf einzigartige Weise neu.

    RED TAG by A-COLD-WALL*

    Designed by Samuel Ross, A-COLD-WALL* creates high-concept intellectual streetwear. Ross’s work is fuelled by socio-political and cultural commentary, garnering a huge fan base since its founding in 2015.

    RED TAG by GR-UNIFORMA

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    “Denim is an important part of the wardrobe of youth today. I remember myself as a teenager in the late 90s and it was the same. It was the time of Diesel’s first bright and strong advertising campaigns, and the brand’s first shop in Moscow. It was a dream for me to own Diesel denims. Now dreams have come true - I’m more than happy to collaborate with such a great brand!”
    Gosha Rubchinskiy

    RED TAG by Glenn Martens

    Inspired by the Diesel spirit, Glenn Martens has decided to go size-free and create a capsule collection that's all about embracing the unusual.

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    "The pieces are inspired by wardrobe basics, but there are conscious mistakes, such as the hemline or waistband of a jacket being seven sizes smaller than the actual garment. The seams are also buttoned, so you have to get into and out of the garment. In a way, the collection is actually then both size-free and genderless."
    Glenn Martens

    RED TAG by Shayne Oliver

    What do you get when you cross Italian style with a NYC attitude? Discover the exclusive Diesel by Shayne Oliver Denim collaboration.

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    “I love denim's heritage and its American roots, as well as Diesel’s Italian core. This capsule is really the language of Renzo, the brand founder. Refined razor sharp denim aesthetics that devours the excesses of trendiness.”
    Shayne Oliver